Friday

Opening sequence final


Title Research and Analysis

Audience Research - Results/Findings

When reviewing all the information from my surveys I found that teenagers and young adults where more likely to go to the cinema. I believe that this is due to the nature of escapism, it is somewhere where they can go to forget everything and be swept into a movie.

I also found that the most popular film genre is Action/Adventure, this made me realise that we need to make our film of the action adventure genre.

I found out that although the cinema is the most popular way of watching films people only tend to spend between £11 and £20, this may be due to high snack prices as quite a few people answered that they go to the cinema a few times a week. I will have to look into this further.

Another thing I found is that quite a few people have some sort of Unlimited card, 25% of the people I received replies from all owned one, although this could be due to the sort of people who answered the survey. Because most of the Replies where from teenagers and young adults, they may be more willing to spend their money on such things as they have more disposable income due to not having to pay out for bills and mortgages.

55% of people who replied sad that they prefer big named actors like Brad Pitt and Johnny Depp with only 20% liking low key actors. This made me think that aswell as having low key british actors in our film we would have to include some big named actors into it too. I also thought that we could involve some American actors to help branch out into American cinemas.


Audience Research - Survey

Here is the survey I made to handout and post on social networking sites. I created this because the survey I created on surveymonkey.com didn't get any responses. This will help us establish our target audience and improve our film, (opening sequence to be specific). Through this I learnt that you shouldn't rely on just a few pieces of research so I decided it would be best to conduct more research on each topic when carrying it out.








Audience research

I made an audience survey on surveymonkey.com but unfortunately it didn't receive any replies so i made another survey to hand out to a variety of people and post on social networking sites to help establish our target audience.

Shooting Script


 
Time
What is being filmed
Who is needed on set
11:00
Extreme close up of the opening of an envelope
Luke, Bobby
11:30
Low angle mid shot of a man tucking his shirt in
Luke, Bobby
12:00
Extreme close up of a man putting his tie on
Luke, Bobby
12:20
High angle close up of man putting his shoes on
Luke, Bobby
1:30
Extreme close up of man putting his phone and wallet into his pockets
Luke, Bobby
1:45
Wide Angle establishing shot of a built up area
Luke, Bobby
2:20
Long shot of a man walking through a 'run down' area and being barged (ally way)
Luke, Bobby, Jack, Joe
2:45
Long shot of a man walking down a path in a park (change of scenery)
Luke, Bobby, Jack
3:30
Extreme Close up of water fountain (looks like it could be along embankment in London)
Luke, Bobby
3:45
Long shot of ally way moving down the ally (shakey camera)
Luke, Bobby, Jack
4:20
Sound recording; Jack Welch reading the script (in an east London 'Cockney' type accent)
Luke, Jack
 Here is our shooting script, we will use this to help up make use of our time properly and to make sure we film everything needed.

Wednesday

Correction One

We found that our opening scene lacked connection to a specific character ( Main character ). For this reason, we have chosen to include multiple shots of the main characters history as well as his current location.

Thursday

Columbia Pictures logo



This is the photo that we adapted in to make our own personal version of the columbia pictures logo. We decided we needed one when researching the codes and conventions of an opening sequence as we found that every opening sequence had one. But we decided that we didnt want to use the columbia pictures logo as everyone had acsess to it, so we decuided to make a 'spoof' if you like which would represent our very own production company and would be unique.

Wednesday

Title Sequence Survey

i created a survey to not see if our proposed target audience's views on title sequences. I thought that the results would serve us well and help us to produce a better sequence itself. Here is the link. http://www.surveymonkey.com/s/MCQBVR5

Website crediting

We used many different websites while researching and creating this opening sequence and i would just like to credit them and thank them (not that they will ever see it!). While researching into the codes and conventions of title sequences i used a website called art of the title (link provided below). While giving me the clips i needed to carry out this research it also inspired me and gave me ideas on what i could do with my work.
While conducting some research i also came across a group called Indy Mogul (link provided below) who are all about amateur film making and give you all the information you could possibly need to make an amateur film. They update their website daily providing even more information. They also run a show called Backyard FX. In this they show you how to make Hollywood effects but on a low budget. While making the title sequence i fount this very helpful.

Here are some of the many websites;
www.google.co.uk (i know its a search engine but without it i wouldn't have found such websites as Indy Mogul)

Tuesday

Shot List first draft

1. Graphic shot ‘fortitude productions’
2. Graphic shot ‘in association with red light media’
3. Graphic shot ‘a film by Luke Kirby and Bobby Baker’
4. Graphic Shot ‘Ark Angel'
5. Close up of an envelope being opened
6. Low angle close up of man tucking his shirt (graphic overlay 'Directed by Luke Kirby')
7. Establishing shot of a built up area (graphic overlay 'starring Jack Welch')
8. Extreme close up of man putting a tie on (graphic overlay 'Produced by Greg Jones')
9. Long shot walking through a rundown area (Ally way)
10. High angle close up of man putting his shoes on. (graphic overlay 'Starring Joe Evans' 'Score by Outrageous Flesh')
11. Close up of man putting his phone and wallet in his pockets (graphic overlay 'Casting by John Stone')
12. Extreme close up of water fountain (looks like it could be on the embankment) (graphic overlay 'Costume and make up by Bobby Baker')

Blog Designs

As you can see we made many different blog designs. We decided we would design a load and then narrow it down to our favourite three and then pick from them. We liked the two runner ups because the text stood out and they looked modern. We picked the winner because although the text colours don't stand out as well they match our film logo and represent our production company well. the two runner ups are below.








This is another of our runner ups. we decided that this came second. We liked it because the bright background stood out and was interesting to look at. We liked the text because it stood out and the font looked modern. we didn't like the way we had to have a box for the text to stand out though.







This is one of the runner ups. overall we decided that this was our third favourite design. we liked it because the colours stood out from the background but we found the black background a little boring.

Design

Here is my first attempt at creating the text to go on the final poster design:

Drama Conventions

DRAMA CONVENTIONS

As we have decided on using drama as the main genre for our opening title sequence, I did secondary research into the conventions of an action movie. Here’s what Wikipedia had to say about the drama genre:

A drama film is a film genre that depends mostly on in-depth development of realistic characters dealing with emotional themes. Dramatic themes such as alcoholism, drug addiction, infidelity, moral dilemmas, racial prejudice, religious intolerance, poverty, class divisions, violence against women and corruption put the characters in conflict with themselves, others, society and even natural phenomena. Drama is the most broad of movies genres and includes subgenres as romantic drama, sport films, period drama, courtroom drama and crime.

At the center of a drama is usually a character or characters who are in conflict at a crucial moment in their lives. They often revolve around families; movies like Ordinary People dig under the skin of everyday life to ask big questions and touch on the deepest emotions of normal people. Dramas often, but not always, have tragic or at least painful resolutions and concern the survival of some tragic crisis, like the death of a family member (Terms of Endearment), or a divorce (Kramer vs. Kramer). Some of the greatest screen performances come from dramas, as there is ample opportunity for actors to stretch into a role that most other genres cannot afford.

Drama films have been nominated frequently for the Academy Award (particularly Best Picture) - more than any other film genre. - Wikipedia

This outlines the conventions of a drama film we consciously or even subconsciously expect to see as an audience. By using one or more of these conventions it shouldn’t be too hard to place our film in the drama genre.

Target Audience Response

These are some conventions I am definitely going to use as suggested by the great public of Great Britain:

-Slow(ish) monotone music
-Artistic
-Introduction to main character(s) or narrative
-Titles
-Simplicity
- Main protagonist (usually male) with emotional instability
- Female involvement of some kind (romance)
- A protagonist/ “evil” corporation
- Someone to aspire to, a redeemer
- Someone that adds a comic twist on the story, to make the film not seem TOO dull and sadistic
- New or interesting shot types
- Good music
- Able to relate to the characters beliefs and struggles

Target audience

Target Audience

First things first, something that every movie should have (but some don’t achieve) a narrative! A narrative is basically the story or the plot of the film. But before we go storming in with a storyline, script and sequence already in mind, we must first do some research. After standing outside the EMPIRE cinema for 4 hours asking various strangers what they would like to see in a drama, not only was I cold and incredibly hungry because all I could smell was popcorn, I also had a unique insight into what it is exactly that attracts people to the movies. This research will be useful for our production because we now know specifically what it is that people want in drama films, and could possibly give us new ideas that we may not have thought of.

When writing up the ten questions, I started to think "What are the conventions you would expect to see within the opening sequence of a drama film?" the general public, unless educated in a special way, will not understand what I’m talking about, so I had to “dumb-down” the questions to get a more generalised answer. Not to mention the various ages, genders and demographics I needed to take into account, So that the movie would in fact appeal to a wide audience. The results from my questionnaire show that, people agreed that there was a niche in the movie industry for a drama film based around the London economy, with sub-genres like romance and thriller and even mystery being suggested.

Spider Diagram

When I started originally thinking about what we wanted our film to be about and include, I created a "spider diagram" showing the possible characters, themes, genres, costumes and films that have inspired our production.

Below is a spider diagram I produced:


Plot Draft

THE ARK ANGEL

Plot draft

The untimely death of Freddy Flynn brings the United Kingdom to a standstill, leaving behind the business of a multi-billion pound company, a wife; Mary, child and a legacy. Unable to cope without her deceased husband, Mary resorts to drugs and eventually attempts to commit suicide, she later succeeds by hanging herself inside the Capio Nightingale Hospital, a mental health centre in which she admitted herself to. As a child, Jack Flynn is put into the care of his godfather, newspaper mogul Jack Moore; an ex-acquaintance of Freddy Flynn, and respectable family friend.

As the global economy stands on the edge of adversity, now old enough to inherit his father’s fortune, Jack Flynn is immersed in the world of corporate business. He soon falls in love with Rebecca, daughter of Jack Moore, whom was living in Italy with her Divorced mother. She, now a political journalist in turn falls in love. Since a young age, Sam has taken a customary liking to her brother; Jonathon Moore, a hot-shot in the world of small business, finding fortune in investments.

Everything seems to be fine in Jack's new life, but secrets about His father’s history begin to bleed into the media world. Jack soon learns the truth of his father’s success. His father’s lies and underground dealing force Jack to battle his inner demons. With the fear of sharing his parent’s fate and losing everything he has worked for he attempts to find the truth and where the information is coming from, but more importantly, who murdered his father.

Sam learns what it means to be successful, should he continue to live the lies his father told in order to keep the company at the top of the pile, or inform the world of the truth that his father kept from them.

Opening scene analysis

Preliminary Task

Preliminary exercise

In our preliminary task, we filmed a conversation taking place between two people. (With many thanks to Tommy Terry and Rachel Hill for contributing with their amazing acting talent) After sketching up a storyboard and creating some dialogue scripts, both Luke and I decided we were ready to film. So we set a date, and got ready for the shoot. A minority of the dialogue was improvised on the date, but in my opinion, worked better than the original script. The shoot went down efficiently and successfully, and the final stages of editing were completed soon afterwards. Whilst filming, we had to consider many things, which I’ve covered below…

Before we begin the main task, let’s look at the basic rules of filming shall we? firstly, the one hundred and eighty degree rule: a basic film editing guideline that states that two characters (or elements) in the same scene should always have the same left/right relationship to each other, meaning they are always on the same side of the screen (at least until the scene is complete or a clear change is shown for example a pan around the characters) if the camera passes over the imaginary axis connecting the two objects, then the subjects will suddenly change place without actually moving (visually to the audience).

Rule number two: not so much a rule as a convention, the shot/reverse shot, A technique in which one character is shown looking off screen and simultaneously another character looking towards the previous character, or “Looking back” at the audience. This creates the illusion in our minds that the characters are looking at each other, Simple enough. This is a classic style of Hollywood continuity editing which de emphasises transitions between shots so that the audience perceives one continuous action that develops linearly, chronologically and logically. (Bare this in mind: does it come to mind, when watching a film how many times the camera changes position, and yet you’re still captivated in the story? Too little transitions can potentially make a film dull and boring, however too many can overexcite the audience’s attention, taking the narrative away from the film and making it seem cheesy and moronic).

And finally, match on action, a cut from one shot to another view that matches the action and pace of the first shot. Basically, an action starts in one shot and finishes in another, imagine a character opening a door; the camera is behind him looking at the handle, then it is inside watching the door slowly sneak open. By carefully matching the two shots, the continuity of the film is not affected negatively, creating a sense of a continuous motion.

With all that in mind, we must also bear in mind camerawork and editing. Keep the camera steady (unless for effect) and make sure continuity is up to scratch, nothing takes your audience out of the captivation of the story more than a change of costume, hair style or even in some cases, change of position.

We achieved all of this, so I believe it was a job well done. Now on with the main task!

About Fortitude Production

Rob baker's heart-warming welcome to the official fortitude production blog:


Attention one and all!

I’ll start of by saying a great big welcome to Fortitude production’s blog, if you’re reading this then you’re either assessing my hard-work for that deserved grade; or you’re a student trying to steal ideas from me… either way I wish you all the best in finding what you desire.

From here on you’re going to see every single bit of work both I and my partner create in order to get our film “The Ark Angel” up and running. You’ll be able to see it all right from the start, all the way through to the finish; from story boards to production and design to creation, you’ll see our ideas and fantasies bursting to life! Despite what comes out of Hollywood, film making is essentially an art form, a creative pursuit to bring your ideas to life! And, like any form of art, making a movie requires passion, rather than ambition.

Wish us all the best and we’ll do all we can to ensure you witness the greatest new film to hit the silver screen, I hope you like what you see…


R Baker

Thursday

Fortitude mood board (prezi)

Friday

Arc Angel film logo




Here is our films Logo, we decided to use the London skyline as it is iconic and contains some of London's most famous buildings so it is easy to recognise. We used the colour black because while being bold and 'out there' it blends in with the buildings surrounding it.