Target audience

Target Audience

First things first, something that every movie should have (but some don’t achieve) a narrative! A narrative is basically the story or the plot of the film. But before we go storming in with a storyline, script and sequence already in mind, we must first do some research. After standing outside the EMPIRE cinema for 4 hours asking various strangers what they would like to see in a drama, not only was I cold and incredibly hungry because all I could smell was popcorn, I also had a unique insight into what it is exactly that attracts people to the movies. This research will be useful for our production because we now know specifically what it is that people want in drama films, and could possibly give us new ideas that we may not have thought of.

When writing up the ten questions, I started to think "What are the conventions you would expect to see within the opening sequence of a drama film?" the general public, unless educated in a special way, will not understand what I’m talking about, so I had to “dumb-down” the questions to get a more generalised answer. Not to mention the various ages, genders and demographics I needed to take into account, So that the movie would in fact appeal to a wide audience. The results from my questionnaire show that, people agreed that there was a niche in the movie industry for a drama film based around the London economy, with sub-genres like romance and thriller and even mystery being suggested.