Audience Research - Results/Findings

When reviewing all the information from my surveys I found that teenagers and young adults where more likely to go to the cinema. I believe that this is due to the nature of escapism, it is somewhere where they can go to forget everything and be swept into a movie.

I also found that the most popular film genre is Action/Adventure, this made me realise that we need to make our film of the action adventure genre.

I found out that although the cinema is the most popular way of watching films people only tend to spend between £11 and £20, this may be due to high snack prices as quite a few people answered that they go to the cinema a few times a week. I will have to look into this further.

Another thing I found is that quite a few people have some sort of Unlimited card, 25% of the people I received replies from all owned one, although this could be due to the sort of people who answered the survey. Because most of the Replies where from teenagers and young adults, they may be more willing to spend their money on such things as they have more disposable income due to not having to pay out for bills and mortgages.

55% of people who replied sad that they prefer big named actors like Brad Pitt and Johnny Depp with only 20% liking low key actors. This made me think that aswell as having low key british actors in our film we would have to include some big named actors into it too. I also thought that we could involve some American actors to help branch out into American cinemas.